跨境电商实务

目 录

**章 走进跨境电子商务 ································································1

**节 跨境电商课程简介 ··································································4

第二节 认识跨境电子商务 ··································································7

第三节 我国跨境电商的发展历程 ························································11

第四节 跨境电子商务与传统外贸 ························································15

第二章 跨境电商平台介绍与店铺注册 ················································19

**节 跨境电商平台的选择 ······························································22

第二节 主要跨境电商平台介绍 ···························································27

第三章 跨境电商物流 ·····································································54

**节 邮政物流介绍 ·······································································57

第二节 商业快递介绍 ·······································································58

第三节 专线物流介绍 ·······································································61

第四节 海外仓储类物流 ····································································67

第五节 FBA物流 ············································································68

第六节 速卖通海外仓 ·······································································70

第七节 长三角地区跨境物流 ······························································70

第四章 跨境电商市场调研 ·······························································72

**节 跨境电商市场调研概述 ···························································74

第二节 跨境电商的大数据分析 ···························································77

第三节 主要跨境电商平台的大数据分析 ···············································83

目 录

V

第三节 询盘沟通技巧 ·····································································225

第四节 做好信用评价 ·····································································232

第五节 售后服务之纠纷处理 ···························································236

第十一章 与跨境相关的外贸知识 ····················································243

**节 出口货运办理流程 ·······························································245

第二节 进出口报关与报检 ·······························································249

第三节 出口退（免）税流程 ····························································253

第四节 长三角地区外贸优惠政策 ······················································258