包邮新指南跨文化商务交际英语教程

Unit 1 Cultural Differences
Unit 2 High Context Culture and Low Context Culture
Unit 3 Cultural Dimensions Theory
Unit 4 Business Etiquette and Social Customs
Unit 5 Glocalization
Unit 6 Verbal Communication
Unit 7 Non-verbal Communication
Unit 8 Psychology of Culture: Culture Shock
Unit 9 Culture and Tourism
Unit 10 International Marketing Communication
Unit 11 Commercial Advertisement: Awareness of Culture
Unit 12 Corporate Ethics
Unit 13 Intercultural Issues in Cross-border E-commerce
Unit 14 Intercultural Business Negotiation
Unit 15 Intercultural Management
Unit 16 Brand-building in a Global World