综合商务英语(第1册)(第二版)(新视界商务英语系列教材)

Unit 1 Introduction to Business
Text A Goals and Resources of a Business
Text B Business Cycle
Case Study
Chinese Values
Unit 2 Successful Business People
Text A Steve Jobs and the Apple Story
Text B Zhang Ruimin’s Vision of Leadership for the Future
Case Study
Chinese Values
Unit 3 Companies
Text A Starbucks Coffee Company’s Organizational Structure
Text B For Britain to Grow Faster It Needs Better Managers
Case Study
Chinese Values
Unit 4 Employees
Text A Being a Good Employee
Text B How to Help an Employee Figure Out Their Career Goals
Case Study
Chinese Values
Unit 5 Products
Text A Products and Services
Text B Counterfeit Products Hurt the Consumer and the Economy
Case Study
Chinese Values
Unit 6 Markets
Text A Selling on TikTok and Taobao
Text B 5 Steps to Validate Your Business Idea Before Entering the Market
Case Study
Chinese Values
Unit 7 Customers
Text A Customer Value
Text B What Is “Customer”
Case Study
Chinese Values
Unit 8 Work and Life
Text A The Price of a 24-7 World
Text B Striking a Balance Between Your Passion and Your Paycheck
Case Study
Chinese Values
Unit 9 Culture
Text A What Is Culture?
Text B People-First?Culture
Case Study
Chinese Values
Unit 10 Business Ethics
Text A Why Should Managers Be Ethical?
Text B Is Digital Piracy Unethical? Or Just Illegal?
Case Study
Chinese Values
附录一 Glossary
附录二 TEM-4 (2012-2014)
TEM-4 （2012）
TEM-4 （2013)
TEM-4 （2014）
附录三 References