旅游目的地管理(双语版)

Chapter 1　Introduction ／001

1.1 Conceptual System of Tourism Destination Management ／002

1.1.1 Tourism Destination ／002

1.1.2 Tourism Destination System ／004

1.1.3 Types of Tourism Destination ／006

1.2 Theoretical System of TourismDestination Management ／009

1.2.1 Place Theory ／009

1.2.2 Tourism Destination Competitiveness Theory ／013

1.2.3 Tourism Destination Life Cycle Theory ／018

1.2.4 Criticism and Revision of Life Cycle Theory ／022

1.3 The Significance of Tourism Destination Management ／026

1.3.1 Call from the Social Needs ／026

1.3.2 Call from the Environmental Needs ／026

1.3.3 Call from the Cultural Needs ／027

Chapter 2　The Community Management of Tourism

Destination ／029

2.1 The Community Management Model and Experience of Tourism Destination ／030

2.1.1 Community and Tourism Destination Community ／031

2.1.2 Tourism Destination Community Management Model ／033

2.1.3 Tourism Destination Community Management Experience ／037

2.2 Promotion of Community Participation in Tourism Destination ／041

2.2.1 Introduction ／041

2.2.2 The Present Situation of Community Tourism Development in China ／045

2.2.3 Countermeasures to Promote Effective Community Participation ／047

Chapter 3　The Tourist Management of Tourism Destination ／052

3.1 Motivation and Behavior of Tourists in Tourism Destination ／053

3.1.1 Tourist Motivation ／054

3.1.2 Tourist Behavior ／057

3.2 Overview of Tourist Management in Tourism Destination ／061

3.2.1 Origin and Development of Tourist Management ／062

3.2.2 Current Situation of Tourist Management in Tourism Destination ／063

3.3 Content of Tourist Management ／065

3.3.1 Tourist Carrying Capacity Management ／065

3.3.2 Tourist Experience Management ／072

3.3.3 Tourist Uncivilized Behavior Management ／075

3.3.4 Tourist Satisfaction Management ／076

Chapter 4　Service Management of Tourism Destination ／079

4.1 Management of Tourism Destination Service Enterprise ／081

4.1.1 Definition of Management of Tourism Destination Service Enterprise ／081

4.1.2 Main Content of Management of Tourism Destination Service Enterprise ／081

4.1.3 Corporate Social Responsibility of Tourism Destination Service Enterprise ／083

4.2 Service Quality Management of Tourism Destination ／085

4.2.1 Service Quality ／085

4.2.2 Service Quality Problems Recognition and Correction ／086

4.2.3 Service Quality Measurement ／088

4.2.4 Integrated Quality Management of Tourism Destination ／089

4.3 Safety Management of Tourism Destination Services ／092

4.3.1 Safety of Tourism Destination ／092

4.3.2 Safety Precautions and Responses for Tourism Destination ／094

4.3.3 Tourism Destination Crisis ／097

4.3.4 Tourism Destination Crisis Management ／100

Chapter 5　Tourism Destination Planning and

Development Management ／104

5.1 Tourism Destination Planning and Management ／105

5.1.1 Rural Tourism Destination Planning and Management ／105

5.1.2 Urban Tourism Destination Planning and Management ／109

5.1.3 Scenic Tourism Destination Planning and Management ／111

5.2 Tourism Destination Development Management ／114

5.2.1 Tourism Destination Project Planning ／114

5.2.2 Tourism Destination Product Development ／117

Chapter 6　Tourism Destination Marketing Management ／124

6.1 Tourism Destination Marketing Strategy ／125

6.1.1 Tourism Destination Marketing Overview ／126

6.1.2 Theories of Tourism Destination Marketing ／131

6.1.3 Strategy Design of Tourism Destination Marketing ／134

6.2 Brand Management of Tourism Destination ／150

6.2.1 Concept of Tourism Destination Brand ／150

6.2.2 Marketing of Tourism Destination Brand ／151

6.2.3 Management of Tourism Destination Brand ／157

Chapter 7　Intelligent Management of Tourism Destination ／166

7.1 Informatization Construction of Tourism Destination ／167

7.1.1 Introduction of Tourism Destination Informatization ／167

7.1.2 Informatization Management of Tourism Destination ／170

7.1.3 Tourism Destination Information System ／175

7.2 Intelligent Tourism ／177

7.2.1 Introduction of Intelligent Tourism ／177

7.2.2 Intelligent Tourism Destination ／181

Chapter 8　Sustainable Development of Tourism Destination ／186

8.1 Environment Management of Tourist Destination ／188

8.1.1 Overview ／188

8.1.2 Research Trend of Sustainable Tourism at Home and Abroad ／189

8.1.3 Research Trend of Tourism Environment Management at

Home and Abroad ／191

8.1.4 Sustainable Tourism and Tourism Destination Environment Management ／192

8.1.5 Tourism Destination Environment Management Content ／192

8.1.6 Environment Management Characteristics of Tourism Destination ／195

8.1.7 Basic Functions of Tourism Environment Management ／197

8.1.8 Ways to Achieve Tourism Destination Management ／199

8.2 Tourism Destination Industry Management ／201

8.2.1 Overview ／201

8.2.2 Tourism Destination Industry System ／208

8.2.3 Tourism Destination Industry Layout ／215

8.2.4 Tourism Destination Industry Integration ／223

8.2.5 Principles of Sustainable Development of the Tourism Destination Industry ／226

8.3 Development Trend of Tourism Destination ／233

8.3.1 Development of Tourism Destination in the New Era ／233

8.3.2 Sustainable Development Paths for Tourism Destination ／240