包邮旅游消费者行为(第三版)

**章旅游消费者行为学的基本问题 Chapter 1The Basic Problems of Tourism Consumer Behavior **节旅游消费者行为学的研究对象与内容/1
The Research Object and Content of Tourism Consumer Behavior
第二节旅游消费者行为学的理论来源与研究方法/8
The Theoretical Sources and Research Methods of Tourism Consumer Behavior 第三节旅游消费者行为学的发展历史/13
The History of Tourism Consumer Behavior
第二章旅游消费者行为学的基本理论 Chapter 2The Basic Theory of Tourism Consumer Behavior
**节旅游购买行为理论/20 The Theory of Travel Buying Behavior
第二节旅游消费者行为模式/25 Tourism Consumer Behavior Model 第三节有限理性理论/29 The Theory of Bounded Rationality 第四节旅游者二元行为理论/31 The Theory of Tourist Dualistic Behavior 第五节环城游憩行为理论/38 The Theory of Recreational Behavior around the City 第三章动机与旅游消费者行为 Chapter 3Motivation and Tourism Consumer Behavior **节需要与动机/45 Need and Motivation
第二节旅游需要与旅游动机/49 Tourism Need and Tourism Motivation 第三节旅游消费者动机的经典理论/56 The Classical Theory of Tourism Consumer Motivation
第四章感知与旅游消费者行为 Chapter 4Perception and Tourism Consumer Behavior **节感知过程/63 Perception Process 第二节旅游感知的影响因素/68 Influencing Factors of Tourism Perception 第三节旅游者对旅游条件的感知/72 Tourists' Perceptions of Tourism Conditions
第五章学习与旅游消费者行为 Chapter 5Learning and Tourism Consumer Behavior **节学 习 概 述/80 An Overview of Learning
第二节旅游消费者学习的内容与途径/86 Contents and Approaches of Tourism Consumers' Learning
第六章态度与旅游消费者行为 Chapter 6Attitude and Tourism Consumer Behavior
**节旅游消费者态度概述/92 An Overview of Tourism Consumers' Attitudes
第二节旅游消费者态度与旅游行为/98
Tourism Consumer Attitude and Tourism Behavior
第三节旅游消费者态度的形成与改变/102
The Formation and Change of Tourist Consumers' Attitude
第七章个性与旅游消费者行为 Chapter 7Personality and Tourism Consumer Behavior
**节个性的形成/111 The Formation of Personality 第二节个性特征与旅游消费者行为/116 Personality Characteristics and Tourism Consumer Behavior 第三节个性结构与旅游消费者行为/121 Personality Structure and Tourism Consumer Behavior 第四节旅游消费者个性测量和实践运用/123 Measurement and Practical Application of Tourism Consumes
第八章社会群体与旅游消费者行为 Chapter 8Social Group and Tourism Consumer Behavior
**节社会群体概述/131 An Overview of Social Group
第二节参照群体与旅游消费者行为/133 Reference Group and Tourism Consumer Behavior
第三节家庭与旅游消费者行为/137
Family and Tourism Consumer Behavior
第四节社会阶层与旅游消费者行为/143 Social Stratum and Tourism Consumer Behavior 第九章文化因素与旅游消费者行为 Chapter 9Culture and Tourism Consumer Behavior **节文化概述/152 An Overview of Culture 第二节文化差异与价值观/155 Cultural Differences and Cultural Values 第三节中国传统文化与旅游消费者行为/160 Chinese Traditional Culture and Tourism Consumer Behavior 第十章营销组合与旅游消费者行为 Chapter 10Marketing Mix and Tourism Consumer Behavior
**节产品与旅游消费者行为/171 Product and Tourism Consumer Behavior 第二节价格与旅游消费者行为/179 Price and Tourism Consumer Behavior 第三节渠道与旅游消费者行为/184 Channel and Tourism Consumer Behavior 第四节促销与旅游消费者行为/191 Promotion and Tourism Consumer Behavior
第十一章旅游决策 Chapter 11Tourism Decisionmaking
**节旅游决策概述/202 An Overview of Tourism Decisionmaking
第二节旅游消费者对目的地的选择/208 Tourism Consumers' Choice of Destinations 第十二章旅游体验 Chapter 12Tourism Experience
**节旅游体验概述/218 An Overview of Tourism Experience
第二节旅游体验的质量与真实性/224 The Quality and Authenticity of Tourism Experience
第三节旅游体验营销/230 Tourism Experience Marketing 第十三章旅游消费者的购后行为
Chapter 13Postpurchase Behavior of Tourism Consumer
**节旅游消费者满意度/239 Tourism Consumer Satisfaction 第二节旅游消费者忠诚度/245 Tourism Consumer Loyalty
第三节旅游消费者的抱怨/251 Tourism Consumer Complaints
第十四章旅游消费者行为比较 Chapter 14The Comparison of Tourism Consumer Behavior
**节旅游消费者行为跨年龄比较/256 A CrossAge Comparison of Tourism Consumer Behavior 第二节旅游消费者行为跨性别比较/260
A CrossGender Comparison of Tourism Consumer Behavior
第三节旅游消费者行为跨文化比较/262 A CrossCultural Comparison of Tourism Consumer Behavior 参考文献 References