跨境电商专业英语

Chapter 1　Ecommerce and Cross-border Ecommerce 电商和跨境电商　/　1
1. 1　Definition of Ecommerce 电商的定义　/　2
1. 2　Cross-border Ecommerce 跨境电商　/　5
1. 3　Difference with Traditional Commerce 与传统商务的区别 　/　6
1. 4　Trends of Cross-border Ecommerce 跨境电商的趋势　/　7
1. 5　Development of Ecommerce 电商的发展　/　8
1. 6　Advantages of Cross-border Ecommerce 跨境电商的优势　/　12
1. 7　Challenges of Cross-border Ecommerce 跨境电商的挑战　/　12
1. 8　Ecommerce, Ebusiness and Digital Commerce
电子商务、电商（企业）和数字商务　/　15
Words and Phrases 词汇和短语　/　15
Exercise 练习　/　16
Chapter 2　Business Models of Cross-border Ecommerce
跨境电商商业模式　/　21
2. 1　Classifications of Cross-border Ecommerce 跨境电商分类　/　22
2. 2　Business to Consumer (B2C) Model?B2C模式　/　24
2. 3　Business to Business (B2B) Model?B2B模式　/　32
2. 4　Consumer to Consumer (C2C) Model?C2C模式　/　35
2. 5　Mobile Ecommerce 移动电商　/　36
2. 6　Social Ecommerce 社交电商　/　39
2. 7　Local Ecommerce 本地电商　/　40
2. 8　The Situation of Cross-border Ecommerce 跨境电商现状　/　40
Words and Phrases 词汇和短语　/　42
Exercise 练习　/　44
Chapter 3　Cross-border Ecommerce Marketing 跨境电商营销　/　48
3. 1　Consumer Behaviour and Customer Retention 消费者行为和顾客留存　/　49
3. 2　Classifications of Marketing 营销分类　/　51
3. 3　Main Channels of Marketing 主要营销渠道　/　53
3. 4　Theories in CBEC Marketing 跨境电商营销理论　/　62
3. 5　New Practice in Marketing 营销实践　/　65
3. 6　Pricing Strategies in Marketing 营销定价策略　/　68
Words and Phrases 词汇和短语　/　71
Exercise 练习　/　74
Chapter 4　Logistics and Supply Chain in Cross-border Ecommerce
跨境电商物流和供应链　/　80
4. 1　Logistics and Supply Chain 物流和供应链　/　81
4. 2　Factors Influencing Logistics Freight 物流运费的影响因素　/　91
4. 3　Logistics Modes in Cross-border Ecommerce 跨境电商物流模式　/　93
4. 4　3PL, 4PL and Logistics Alliance 第三方物流、第四方物流和物流联盟　/　97
Words and Phrases 词汇和短语　/　101
Exercise 练习　/　105
Chapter 5　Cross-border Ecommerce Payment 跨境电商支付　/　110
5. 1　Types of Electronic Payment 电子支付类型　/　112
5. 2　Popular Practice in CBEC Payment 跨境电商主要支付实践　/　114
5. 3　Electronic Payment in China 中国的电子支付　/　117
5. 4　International E-payment Business Operation 国际电商支付业务运作　/　123
5. 5　New Fin-tech 新金融科技　/　126
Words and Phrases 词汇和短语　/　129
Exercise 练习　/　131
Chapter 6　China’s Cross-border Ecommerce Platforms
中国的跨境电商平台　/　136
6. 1　China’s Cross-border Ecommerce 中国跨境电商　/　137
6. 2　Alibaba’s Cross-border Ecommerce 阿里巴巴跨境电商　/　139
6. 3　B2B Exporting Platforms?B2B出口平台　/　147
6. 4　B2C Exporting Platforms?B2C出口平台　/　150
6. 5　B2C Importing Platforms?B2C进口平台　/　154
6. 6　Mixed B2C/C2C Im/exporting Apps 混合B2C/C2C进/出口应用程序　/　162
Words and Phrases 词汇和短语　/　164
Exercise 练习　/　166
Chapter 7　Policy, Practice and Innovation of China’s Cross-border Ecommerce
中国跨境电商政策、实践和创新　/　170
7. 1　Policy in China 中国的政策　/　172
7. 2　China’s CBEC Practice 中国跨境电商的实践　/　174
7. 3　China’s Cross-border Ecommerce Innovation 中国跨境电商的创新　/　180
7. 4　Overseas Warehouse 海外仓　/　186
Words and Phrases 词汇和短语　/　192
Exercise 练习　/　193
Chapter 8　Supervision and Future of Cross-border Ecommerce
跨境电商监管和未来　/　196
8. 1　Modes of Supervision in CBEC 跨境电商监管模式　/　197
8. 2　Achievements of China’s CBEC 中国跨境电商的成就　/　202
8. 3　Trends of Cross-border Ecommerce 跨境电商的未来　/　204
8. 4　Challenges in CBEC 跨境电商的挑战　/　207
Words and Phrases 词汇和短语　/　211
Exercise 练习　/　213
References 　/　218