跨境电商专业英语(第三版)

Work Field Account Settings Task 1 To have a good understanding of seller accounts Task 2 To get familiar with Seller's Info. and Seller's Obligations Task 3 To grasp how to start selling on the platform Task 4 To grasp how to write Store Basics copy Task 5 To grasp how to write Store Introduction copy Task 6 To grasp bow to write Brand Culture copy Work Field 2 Product Listing Task 1 To have a good understanding of listing guidelines and pricing policies Task 2 To grasp how to create high-quality listings Task 3 To get familiar with the procedures of listing products Task 4 To grasp how to write Product Titles copy Task 5 To grasp how to write Product Specifics copy Task 6 To grasp how to write Product Details copy Work Field 3 Product Marketing Task 1 To get familiar with Ad Types Task 2 To have a grasp of how to create ad campaigns Task 3 To get familiar with how to use the Lightning Deal tool Task 4 To get familiar with how to use the Coupons tool Task 5 To grasp how to write Promotions copy Task 6 To grasp how to write EDM copy Task 7 To grasp how to write Advertorials copy Work Field 4 Order Processing Task 1 To get a grasp of how to fulfill orders Task 2 To grasp how to manage orders Task 3 To get familiar with FBA policies Task 4 To get familiar with FBA services Work Field 5 After-sale Management Task 1 To get a grasp of customer feedback tools Task 2 To get a grasp of customer feedback & seller performance management Task 3 To grasp how to manage returns, refunds and claims Task 4 To grasp how to write Pre-sale Communications copy Task 5 To grasp how to write After-order-placement Communications copy Task 6 To grasp how to write After-sale Communications copy Appendices References