暂无评论
图文详情
- ISBN：9787111767848
- 装帧：平装-胶订
- 册数：暂无
- 重量：暂无
- 开本：16开
- 页数：297
- 出版时间：2025-01-01
- 条形码：9787111767848 ; 978-7-111-76784-8
本书特色
全书分为 4 篇 12 章，从创意与创造力到创新的环境与战略，再到创新的组织与执行、创新的文化与变革，全景式地展现了创新管理的全过程，为读者提供了系统而全面的创新管理知识。此外，全书设置了丰富的案例和习题，呈现出从理论到实践逐步深入的框架结构，有助于培养读者在不断变化的商业环境中成功应对挑战的能力。
内容简介
本书以扎实的理论、丰富的案例、专业的工具等为基础，通过系统性的学科框架，全面解析创新管理的核心概念、理论和方法。全书分为 4 篇 12 章，从创意与创造力到创新的环境与战略，再到创新的组织与执行、创新的文化与变革，全景式地展现了创新管理的全过程，为读者提供了系统而全面的创新管理知识。此外，全书设置了丰富的案例和习题，呈现出从理论到实践逐步深入的框架结构，有助于培养读者在不断变化的商业环境中成功应对挑战的能力。
目录
前言第 1 篇创意与创造力第 1 章 创意：创新之源 ················· 2本章要点 ········································· 2引导案例 创意文旅振兴之道：瓷天 下海丝谷 0-1 的巨变 ············ 21.1 创意的界定与辨析 ······················ 41.2 创意的理论 ······························· 71.3 创意应用的工具方法 ··················16本章小结 ········································25思考题 ···········································25参考文献 ········································26延伸阅读 ········································26前言第 1 篇创意与创造力第 1 章 创意：创新之源 ················· 2本章要点 ········································· 2引导案例 创意文旅振兴之道：瓷天 下海丝谷 0-1 的巨变 ············ 21.1 创意的界定与辨析 ······················ 41.2 创意的理论 ······························· 71.3 创意应用的工具方法 ··················16本章小结 ········································25思考题 ···········································25参考文献 ········································26延伸阅读 ········································26自测练习 ········································26第 2 章 个体创造力 ······················27本章要点 ········································27引导案例 清华教授钱颖一：我们的 学生为什么缺乏“创造性 思维” ·····························272.1 个体创造力的界定与辨析 ············282.2 个体创造力相关理论 ··················312.3 个体创造力应用的工具方法 ·········36本章小结 ········································49思考题 ···········································50参考文献 ········································50延伸阅读 ········································51自测练习 ········································51第 3 章 团队创造力 ······················52本章要点 ········································52引导案例 华为组织架构进化：从中央 集权式管理到平台化 ··········523.1 团队结构 ·································543.2 团队领导 ·································633.3 组织环境 ·································66本章小结 ········································71思考题 ··········································72参考文献 ········································72延伸阅读 ········································73自测练习 ········································73附录 3A 交互记忆系统（TMS） 测量量表 ···························73第 2 篇创新的环境与战略第 4 章 创新与创新环境 ················76本章要点 ········································76引导案例 技术为王，创新为本： 比亚迪的技术创新之路 ········764.1 创新的概念与理论 ·····················784.2 创新的环境 ······························964.3 创新的生命周期 ······················ 106本章小结 ······································ 113思考题 ········································· 113参考文献 ······································ 114延伸阅读 ······································ 114自测练习 ······································ 115第 5 章 创新的战略选择 ·············· 116本章要点 ······································ 116引导案例 从引进模仿到全面领先： 我国高铁的发展历程 ········ 1165.1 竞争导向的创新战略 ················ 1185.2 模仿学习导向的创新战略 ·········· 1255.3 价值导向的创新战略 ················ 131本章小结 ······································ 140思考题 ········································· 140参考文献 ······································ 140延伸阅读 ······································ 141自测练习 ······································ 143第 6 章 商业模式创新 ················· 144本章要点 ······································ 144引导案例 蔚来已来：汽车行业的创新 与体验变革 ···················· 1446.1 商业模式创新的要素 ················ 1456.2 商业模式创新的过程 ················ 1516.3 数智经济时代的商业模式创新 ····· 158本章小结 ······································ 165思考题 ········································· 165参考文献 ······································ 165延伸阅读 ······································ 166自测练习 ······································ 168附录 6A 用户画像感知评价量表 ······· 168附录 6B Kano 量化表格 ················· 169第3 篇创新的组织与执行第 7 章 创新的过程 ···················· 172本章要点 ······································ 172引导案例 美的集团基于结构化流程 的产品开发 ···················· 1727.1 结构化流程 ···························· 1747.2 商业流程管理 ························· 1817.3 精益产品开发流程 ··················· 190本章小结 ······································ 196思考题 ········································· 196参考文献 ······································ 197延伸阅读 ······································ 197自测练习 ······································ 200第 8 章 创新的绩效评估 ·············· 201本章要点 ······································ 201引导案例 腾讯公司的创新绩效评估 ··· 2018.1 创新绩效评估的内涵 ················ 2058.2 创新绩效评估的四类指标 ·········· 2078.3 创新绩效评估的实施方法 ·········· 212本章小结 ······································ 217思考题 ········································· 218参考文献 ······································ 218延伸阅读 ······································ 219自测练习 ······································ 219第 9 章 创新的组织学习 ·············· 220本章要点 ······································ 220引导案例 小米公司如何通过顾客 参与创造价值 ················· 2209.2 学习型组织 ···························· 2239.3 组织学习与创新 ······················ 231本章小结 ······································ 232思考题 ········································· 232参考文献 ···········
展开全部
作者简介
杨治，华中科技大学管理学院院长、教授、博导，博士。湖北省楚天学者，美国麻省理工、比利时安特卫普管理学院、英国剑桥大学访问学者，《管理学报》社长兼主编，国家自然科学基金委通讯评委、学位中心评审专家、中国管理现代化研究会理事、中国管理现代化研究会技术与创新管理专业委员会理事、湖北省科协第九、十届代表大会代表、全国“创青春”创新创业挑战赛评委、中国国际管理研究学会会员、美国管理学会会员。研究领域为企业战略管理、组织经济学和创新管理，主持和参与国家自然科学基金项目7项，团中央重大项目1项、科技部战略专项1项。在企业创新及中国经济问题上发表高水平论文30余篇，见于《经济研究》《管理世界》、Journal of Comparative Economics、Journal of Business Research、Asia Pacific Journal of Management等刊物。
本类五星书
浏览历史
本类畅销
-
思想道德与法治(2021年版)
¥6.8¥18.0 -
中医基础理论
¥51.7¥59.0 -
落洼物语
¥9.4¥28.0 -
习近平新时代中国特色社会主义思想概论
¥18.2¥26.0 -
当代中国政府与政治(新编21世纪公共管理系列教材)
¥36.0¥48.0 -
毛泽东思想和中国特色社会主义理论体系概论(2021年版)
¥9.0¥25.0 -
艺术学概论
¥14.5¥37.4 -
粒子输运数值计算方法及其应用
¥42.8¥58.0 -
艺术学概论
¥60.2¥79.0 -
毛泽东思想和中国特色社会主义理论体系概论
¥10.5¥25.0 -
智能控制
¥40.2¥56.0 -
社会学概论(第二版)
¥34.0¥55.0 -
法理学(第二版)
¥18.0¥50.0 -
全国中医药行业高等教育“十三五”规划教材中医养生学/马烈光/十三五规划
¥36.8¥55.0 -
基于python的从学习编程到解决问题
¥35.4¥53.8 -
水利工程监理
¥28.3¥42.0 -
新编大学生军事理论与训练教程
¥13.7¥39.8 -
世界现代史(1900-2000)
¥31.4¥80.0 -
水电站
¥24.4¥36.0 -
公路工程机械化施工技术-(第二版)
¥18.6¥32.0
