商务接待英语(高职商务英语实训系列教材)附赠光盘

内容简介

商务接待是职场中一项典型的工作任务，而“商务接待英语”是按照工作过程开发出来的商务英语专业的主要课程，该课程不仅培养学生在各种商务接待情境中的英语交际能力，更重要的是培养学生使用英语来完成涉外商务接待中的各项任务的能力。
《商务接待英语》力争贯彻落实教育部《关于实施国家示范性高等职业教育院校建设计划，加快高等职业教育改革与发展的意见》(教高「2006」14号)和《关于全面提高高等职业教育教学质量的若干意见》(教高「2006」16号)文件精神，根据当前高等职业教育教学实际，结合当前社会经济发展趋势对商务英语人才培养提出的更高要求，在充分调研的基础上，打破传统的教材编写理念，以培养职业能力为核心，以工作实践为主线，按照工作过程来序化课程内容，采用任务引领、项目驱动、小组学习、综合评价的方式组织和开展教学活动，突出实用性和实践性，接近真实岗位和工作需要，实现“教学做一体化”教学。目的在于培养学生的商务基础知识和英语综合运用能力，通过相似性和反复性技能实训强化学生对国际商务英语的应用能力，使学生能独立进行商务信息查询和处理，能正确、得体、自然地进行商务交际，完成涉外工作过程中的商务接待任务。

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插图：Business Reception is one of the most important affairs for a foreign trade enterprise in international trades and business. Successful reception plays a vital role in holding business meetings, participating in international exhibitions, and hosting clients. What's more, a successful reception can always facilitate to conclude a transaction. A reception starts as one is informed of his clients' visit. The preparation work, as a crucial stage of reception, will be conducted as follows:(1) Acquiring the clients' informationFirst of all, try to get the clients' basic information including their nationalities, ages, names, company names, sex (male, female), and health status, customs in living and eating. Secondly, you are required to be informed of their purposes, demands and schedules of the visit. Furthermore, it's very important to get other details like their arrival date and transportation. Then you can send your clients an invitation letter so that they can apply for a visa. It follows that you should inform the competent leader of the above information and notify such information to relevant departments and personnel.