国际商务英语

Chapter 1 International Business
Section A Introduction
Section B Scope of International Business Activities
Section C International Business Management

Chapter2 InternationaI Trade
Section A Introduction
Section B Performance of International Trade
Section C Export and Import Documentation

Chapter 3 International Marketing
Section A Introduction
Section B Marketing Strategies
Section C Marketing Research

Chapter 4 International Law and Practices
Section A Introduction
Section B International Business Law
Section C Introduction to the Law of WTO

Chapter 5 International Transportation
Section A Introduction
Section B Choice of Modes and Intermodal Transportation
Section C Transportation Documentation

Chapter 6 Contract
Section A Introduction
Section B Terms of the Contract
Sect.ion C Contractual Theory

Chapter 7 International Business Correspondence
Section A Introduction
Section B Writing Principles of the Business Letters
Section C Ways to Write International Business Correspondence

Chapter 8 International Tourism
Section A Introduction
Section B Tourism Marketing
Section C Economic Impact of Tourism

Chapter 9 Internationallnvestment
Section A Introduction
Section B Investment Risks
Section C Investment Management

Chapter 10 International Settlement
Section A Introduction
Section B Remittance and Collection
Section C Letter of Credit and Guarantee

Chapter 11 Ecommerce
Section A Introduction
Section B Introduction of Credit Cards
Section C How to Create an Online Store
Translation
Key to Exercises
Test
Key to Test
References