引爆朋友圈-手把手教小白做微商

第1章　微商入门：怎么成为微商..................................................... 11.1　什么是微商...................................................................................31.2　微商的营销模式—直复营销...................................................51.3　微商赢利的秘密与被骂的原因...................................................61．赢利的秘密 ............................................................................62．被骂的两大主要原因 ............................................................91.4　六大微商平台运营模式解析.....................................................111．多层级代理 ..........................................................................122．平台代理 ..............................................................................133．微商城平台 ..........................................................................184．公众号平台 ..........................................................................205．零售：真正能够长久的微商模式 ......................................211.5　上手做微商，只需五步.............................................................231.6　当下微商竞争激烈，该怎么做才好.........................................251．微商难做的原因 ..................................................................262．解决之道 ..............................................................................261.7　微商五条与微商倡议书.............................................................29第2章　产品选择八大原则.............................................................. 312.1　原则一：复购率高.....................................................................332.2　原则二：价格适中.....................................................................362.3　原则三：正品保障.....................................................................381．质量保证 ..............................................................................382．服务保证 ..............................................................................393．降低风险 ..............................................................................402.4　原则四：追求利润.....................................................................412.5　原则五：对客户有价值.............................................................431．产品本身的价值 ..................................................................442．产品的附加价值 ..................................................................442.6　原则六：品牌影响力.................................................................462.7　原则七：竞争对手.....................................................................482.8　原则八：自己喜欢.....................................................................49第3章　精准好友圈运营的四大计谋............................................... 513.1　好友的两大分类.........................................................................531．精准好友 ..............................................................................542．不精准的好友 ......................................................................563.2　加好友的三个注意事项.............................................................571．传播的广度 ..........................................................................582．传播的方式 ..........................................................................593．加好友的效率 ......................................................................613.3　**计：运营qq空间和朋友圈 ...............................................621．开放你的qq日志阅读的权限 ............................................632．认证你的空间 ......................................................................643．内容的精准定位 ..................................................................644．经常更新说说与朋友圈 ......................................................675．相册 ......................................................................................686．签名 ......................................................................................687．广告链接 ..............................................................................698．评论和点赞 ..........................................................................703.4 第二计：搜索引擎优化...............................................................711．软文 ......................................................................................712．百度文库 ...................................................