运营实战指南

目　录第1篇　深入浅出聊运营1　姑娘，你只是个运行经理.......................................................................................... 21.1　运营的三个层级 .......................................................................................................51.2　运行、运营的区别 ...................................................................................................61.3　运行是运营的必经之路 ...........................................................................................81.4　运行做点、运营做线、运作做面 ...........................................................................82　一堂运营入门课...................................................................................................... 122.1　运营全貌 .................................................................................................................142.2　运营岗三大工作任务 .............................................................................................162.3　把运行工作当作运营项目做 .................................................................................182.4　运行比运营只差一个意识 .....................................................................................192.5　如何用运营思维来做渠道 .....................................................................................202.6　初入运营该学点什么 .............................................................................................223　三年运行期满，何去何从........................................................................................ 243.1　流量、用户、粉丝 .................................................................................................253.2　运营的终极目标是实现预设的商业模式 .............................................................283.3　运营要有道有术 .....................................................................................................293.4　运营是项目制的 .....................................................................................................303.5　发现问题比解决方案更重要 .................................................................................333.6　迈入运营岗需解决五大意识 .................................................................................363.7　三年前 .....................................................................................................................404　运营，只缘身在此山中............................................................................................ 424.1　产品和运营关系论 .................................................................................................424.2　兰查斯特战略模型 .................................................................................................464.3　用户心智大战 .........................................................................................................484.4　从运营的角度看成功与失败 .................................................................................494.5　做运营，要有点野心 .............................................................................................514.6　身在运营，错失良机 .............................................................................................545　如何解决业务的当务之急........................................................................................ 565.1　运营需要有一个目标 .............................................................................................585.2　运营解决的是业务问题 .........................................................................................615.3　运营如何解决业务的当务之急 .............................................................................625.4　运营需要围绕业务价值做事 .................................................................................666　运营是四两拨千斤的............................................................................................... 706.1　《西游记》中的细节 .............................................................................................716.2　细节决定感觉 .........................................................................................................736.3　黑道流量的小把戏 .................................................................................................736.4　从哪些细节解决问题 .............................................................................................746.5　关注正确的细节 ...................................