暂无评论
图文详情
- ISBN:9787565433542
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:24cm
- 页数:145页
- 出版时间:2018-12-01
- 条形码:9787565433542 ; 978-7-5654-3354-2
内容简介
本书作者在占有大量文献的基础上, 提炼出三种图片装饰线索: 产品反射效果、对比色的使用和互补食材的布局设计, 通过构建模型, 提出研究假设, 收集大量样本数据。研究结果表明, 图片装饰线索能对消费者的情感感知、购买态度和行为意图产生积极影响, 同时又验证了媒体线索的信息传递能力能够吸引消费者对所购产品的关注。
目录
Chapter 1 General Introduction
1.1 Introduction
1.2 Research Background
1.2.1 Grocery Shopping
1.2.2 Online Grocery Shopping
1.2.3 Online Grocery Market
1.3 The Necessity of Research
1.4 Research Objective
1.5 Research Question
1.6 Research Methodology
1.7 Research Contributions
1.8 Research Outline
Chapter 2 Literature Review
2.1 Photo Decoration Cues
2.2 Media Richness Theory
2.3 Visual Design Artifacts
2.4 Visual Rhetoric Theory
2.4.1 Inventory
2.4.2 Manner
2.4.3 Arrangement
2.5 Conceptualization of Photo Decoration Cues
2.6 Consumer's Attitude towards Online Grocery Shopping
2.7 Consumer's Attitudes towards Product and Grocery Store
2.8 Summary
Chapter 3 Hypotheses Development and Research Model
3.1 Hypotheses Development
3.1.1 Effects of Photo Decoration Cues on Visual Appeal
3.1.2 Effects of Photo Decoration Cues on Shopping Enjoyment
3.1.3 Affective Responses: Attitudes towards Product and Grocery Store
3.1.4 Consumers' Purchase Intention
3.2 Research Model
Chapter 4 Research Methodology
4.1 Experiment Design
4.1.1 Laboratory Experiment
4.1.2 Stimuli
4.2 Measurement items
4.2.1 Instrument Design
4.2.2 Dependent Variables
4.2.3 Control Variables
4.2.4 Likert Scale
4.2.5 Questionnaire Design
4.3 Experiment Procedure
4.4.1 Pretest One
4.3.2 Pretest Two
4.3.3 Main Experiment
Chapter 5 Data Analysis and Results
5.1 Primary Analysis
5.1.1 Demographics of Participants
5.1.2 Descriptive Statistics x
5.1.3 Control and Manipulation Checks
5.2 Step One: ANOVA Test for Variation of Three Photo Decoration Cues
5.2.1 Effects on Visual Appeal
5.2.2 Effects on Shopping Enjoyment
5.3 Measurement Model
5.3.1 Exploratory Factor Analysis
5.3.2 Confirmatory Factor Analysis
5.3.3 Reliability Analysis
5.3.4 Validity Analysis
5.3.5 EFA Results
5.3.6 CFA Results
5.4 Structural Model
5.4.1 Structural Equation Modeling
5.4.2 Partial Least Squares (PLS)
5.4.3 Step Two: PLS Test for Effective Responses towards Attitudes and Behavior
Chapter 6 Conclusion
6.1 Overall Conclusion
6.2 Contribution
6.2.1 Contribution to Academics
6.2.2 Contribution to Practices
6.3 Limitations and Future Research
REFERENCES
APPENDIX A
APPENDIX B
APPENDIX C
APPENDIX D
APPENDIX E
APPENDIX F
APPENDIX G
APPENDIX H
1.1 Introduction
1.2 Research Background
1.2.1 Grocery Shopping
1.2.2 Online Grocery Shopping
1.2.3 Online Grocery Market
1.3 The Necessity of Research
1.4 Research Objective
1.5 Research Question
1.6 Research Methodology
1.7 Research Contributions
1.8 Research Outline
Chapter 2 Literature Review
2.1 Photo Decoration Cues
2.2 Media Richness Theory
2.3 Visual Design Artifacts
2.4 Visual Rhetoric Theory
2.4.1 Inventory
2.4.2 Manner
2.4.3 Arrangement
2.5 Conceptualization of Photo Decoration Cues
2.6 Consumer's Attitude towards Online Grocery Shopping
2.7 Consumer's Attitudes towards Product and Grocery Store
2.8 Summary
Chapter 3 Hypotheses Development and Research Model
3.1 Hypotheses Development
3.1.1 Effects of Photo Decoration Cues on Visual Appeal
3.1.2 Effects of Photo Decoration Cues on Shopping Enjoyment
3.1.3 Affective Responses: Attitudes towards Product and Grocery Store
3.1.4 Consumers' Purchase Intention
3.2 Research Model
Chapter 4 Research Methodology
4.1 Experiment Design
4.1.1 Laboratory Experiment
4.1.2 Stimuli
4.2 Measurement items
4.2.1 Instrument Design
4.2.2 Dependent Variables
4.2.3 Control Variables
4.2.4 Likert Scale
4.2.5 Questionnaire Design
4.3 Experiment Procedure
4.4.1 Pretest One
4.3.2 Pretest Two
4.3.3 Main Experiment
Chapter 5 Data Analysis and Results
5.1 Primary Analysis
5.1.1 Demographics of Participants
5.1.2 Descriptive Statistics x
5.1.3 Control and Manipulation Checks
5.2 Step One: ANOVA Test for Variation of Three Photo Decoration Cues
5.2.1 Effects on Visual Appeal
5.2.2 Effects on Shopping Enjoyment
5.3 Measurement Model
5.3.1 Exploratory Factor Analysis
5.3.2 Confirmatory Factor Analysis
5.3.3 Reliability Analysis
5.3.4 Validity Analysis
5.3.5 EFA Results
5.3.6 CFA Results
5.4 Structural Model
5.4.1 Structural Equation Modeling
5.4.2 Partial Least Squares (PLS)
5.4.3 Step Two: PLS Test for Effective Responses towards Attitudes and Behavior
Chapter 6 Conclusion
6.1 Overall Conclusion
6.2 Contribution
6.2.1 Contribution to Academics
6.2.2 Contribution to Practices
6.3 Limitations and Future Research
REFERENCES
APPENDIX A
APPENDIX B
APPENDIX C
APPENDIX D
APPENDIX E
APPENDIX F
APPENDIX G
APPENDIX H
展开全部
本类五星书
浏览历史
本类畅销
-
贼巢-美国金融史上最大内幕交易网的猖狂和覆灭
¥48.6¥139.9 -
以利为利:财政关系与地方政府行为
¥71.8¥78.0 -
富爸爸穷爸爸
¥44.6¥89.0 -
广告, 艰难的说服--广告对美国社会影响的不确定性
¥10.5¥27.0 -
故事力法则
¥15.4¥48.0 -
格局
¥36.4¥59.0 -
10人以下小团队管理手册(八品)
¥10.6¥32.0 -
掌控习惯:如何养成好习惯并戒除坏习惯
¥34.1¥58.0 -
360度领导力:中层领导者全方位领导力提升技巧(典藏版)
¥51.7¥78.0 -
直播电商实务
¥38.2¥59.0 -
亲历纽交所
¥28.4¥49.0 -
金字塔原理
¥44.1¥88.0 -
原则
¥54.9¥98.0 -
可复制的领导力
¥34.8¥49.0 -
像高手一样发言+像高手一样脱稿讲话2本套
¥69.7¥99.6 -
优势谈判
¥41.8¥68.0 -
底层逻辑:看清这个世界的底牌
¥48.4¥69.0 -
李诞脱口秀工作手册
¥23.9¥42.0 -
学会提问
¥45.9¥69.0 -
金字塔原理
¥16.9¥39.8