职通商务英语(第三版)综合教程3

UNIT 1 Global Market
Section ⅠEmerging Markets
Section Ⅱ The BRICS
Section Ⅲ A Prosperous China Benefits the World

UNIT 2 Trade Practice
Section ⅠTrade Terms
Section ⅡUCP 600
Section Ⅲ China， More than a World Factory

UNIT 3 Trade Procedure
Section ⅠTrade Procedure
Section ⅡDocuments Used in International Trade Procedure
Section Ⅲ Transportation

UNIT 4 Business Contract
Section Ⅰ Business Contract
Section Ⅱ Sales Contract
Section Ⅲ How to Write a Business Contract

UNIT 5 Management in International Business
Section ⅠInternational Human Resource Management
Section ⅡInternational Operations Management
Section Ⅲ Qualities of an HR Manager

UNIT 6 The Role of Culture in Business
Section ⅠThe Cultural Dimension of International Business
Section ⅡThe Role of Japanese Culture in Business
Section Ⅲ Company Culture

UNIT 7 International Strategic Alliances
Section Ⅰ International Strategic Alliances
Section Ⅱ The Belt and Road Initiative
Section Ⅲ WTO， NAFTA，USMCA and APEC

UNIT 8 Cross-Cultural Communication
Section Ⅰ Cross-Cultural Consultancy in International Business
Section ⅡThe Differences Between Chinese and Western Cultures in International Trade
Section Ⅲ Tips for Successful Cross-Cultural Communication
GLOSSARY