综合商务英语(第2册)(第二版)(新视界商务英语系列教材)

Unit 1 Business IdeaText A Cheap and CheerfulText B Business Ideas: Introduction, Definition, Features, Needs, Aspects, and SourcesCase StudyChinese ValuesUnit 2 Business Shareholders Text A The Rebirth of StakeholderText B Warren Buffett Times upCase StudyChinese ValuesUnit 3 Career Development Text A A Complete Guide to Professional GrowthText B What Leads Individuals to Develop International Careers?Case StudyChinese ValuesUnit 4 Employee Training Text A Strategic Training Spicing up Business ResultsText B Earn Your Employees' TrustCase StudyChinese ValuesUnit 5 Employee Motivation Text A Understanding Motivation Text B The Best Employee Incentive ProgramsCase StudyChinese ValuesUnit 6 Job Satisfaction Text A The Promotion CurseText B Twas ever ThusCase StudyChinese ValuesUnit 7 Marketing Text A Brands and MarketingText B Star Wars, Disney and Myth-making