包邮商务英语写作教程

Unit 1 Overview of Business Writing
1.1 Introduction
1.2 Academic writing and business writing
1.3 Business writing style
1.4 Tone in business writing
1.5 Business writing samples
Exercises
Unit 2 Business Letter Writing
2.1 Introduction
2.2 Principal uses and channel characteristics
2.3 Format and structure of business letters
2.4 The style and tone
2.5 Categories of business messages
2.6 Samples of business letters
Exercises
Unit 3 Memo Writing
3.1 Introduction
3.2 Memo format
3.3 Common types of memos
3.4 Writing rules for memo
3.5 Other tips for effective memo writing
Exercises
Unit 4 Minutes Writing
4.1 Introduction
4.2 Functions of minutes
4.3 Structure of a minutes
4.4 Types of minutes
4.5 Stages for producing minutes
4.6 Note-taking skills
4.7 Tips for good minutes writing
Exercises
Unit 5 News Release Writing
5.1 Introduction
5.2 Planning a news release
5.3 Types of news release
5.4 Parts of a news release
5.5 News release samples
Exercises
Unit 6 Business Report Writing
6.1 Introduction
6.2 Classification of reports
6.3 Report writing process
6.4 The structure of a formal report
6.5 Common types of reports
6.6 Tips for writing effective reports
Exercises
Unit 7 Business Contract Writing
7.1 Introduction
7.2 Classification of international business contracts
7.3 The structure of an intemational business contract
7.4 The exemplification of a business contract
7.5 Basic rules for drafting a business contract
7.6 Stylistic features of contract English
Exercises
Unit 8 Resume Writing
8.1 Introduction
8.2 How to write an effective resume
8.3 Types of resumes
8.4 Resume samples
Exercises
Unit 9 Advertisement Writing
9.1 Introduction
9.2 The differences between literary style and advertising style
9.3 Features of advertising language
9.4 Word dictions in advertisement writing
9.5 Tones of English advertisements
9.6 The writing types of each part of the copy
Exercises
Unit 10 Research Paper Writing
10.1 Introduction
10.2 Prepare for a research paper
10.3 Methods and techniques
10.4 Research design
10.5 The structure of a research paper
10.6 Tips for research paper writing
10.7 The Harvard style of referencing
Exercises
Reference answer
参考书目