国际商务管理-英文版

chapter 1 foundatio of management part ⅰ defining management part ⅱ the essence of management part ⅲ the development of management thoughts chapter 2 business organizatio part ⅰ business planning part ⅱ organization charts and organization structure part ⅲ forms of business ownehip chapter 3 strategic management part ⅰ strategy and strategic management part ⅱ the strategic management process part ⅲ levels of strategy chapter 4 organizational culture part ⅰ getting to know organizational culture part ⅱ identifying types of organizational culture part ⅲ learning to read organizational culture part ⅳ diagnosing organizational culture chapter 5 management communication part ⅰ introduction to communication part ⅱ dimeio of communication part ⅲ organizational communication chapter 6 operatio management part ⅰ definition and strategies of operatio management part ⅱ operatio controls part ⅲ production processes and technology chapter 7 human resource management part ⅰ introduction part ⅱ human resource management activities part ⅲ environmental concer and current issues chapter 8 financial management part ⅰ accounting and financial analysis part ⅱ financing part ⅲ merger and acquisition chapter 9 marketing management part ⅰ developing and pricing products part ⅱ distributing products part ⅲ promoting products chapter 10 project management part ⅰ introduction to a project part ⅱ project life cycle part ⅲ project management appendix assessment guidance aims assessment procedures and methods demotrating knowledge and undetanding roles of student/assessor assessment criteria bibliography