包邮中国电子商务报告(2012)-(英文版)

chapter 1 overview of electronic commerce development in china 1.1 development of chinese e-commerce in 2012 1.2 features of global e-commerce development 1.3 the characteristics and problems of chinese e-commerce development in 2012 1.3.1 the characteristics of chinese e-commerce development 1.3.2 the main problems and challenges of chinese e-commerce development 1.4 grasping the strategic opportunity period to promote e-commerce development level of chinachapter 2 chinese e-commerce development environment 2.1 basic environment of e-commerce 2.1.1 further improvement of e-commerce network operating conditions 2.1.2 the rapid expansion of e-commerce users 2.1.3 the great importance attached to e-commerce network security 2.1.4 the rapid spread of new network information technology in e-commerce 2.1.5 continuous promotion of e-commerce standardization 2.2 policy and legal environment of e-commerce 2.2.1 policy and legal support 2.2.2 regulation of e-commerce transaction order 2.3 e-commerce credit and investment environment 2.3.1 social credit environment 2.3.2 e-commerce credit construction 2.3.3 e-commerce investment and financing environment 2.4 e-commerce human environment 2.4.1 e-commerce talent training 2.4.2 theoretical study of e-commerce 2.5 international environment of e-commerce 2.5.1 e-commerce having attracted attention of international organizations 2.5.2 international legislative activities of e-commercechapter 3 china’s e-commerce service industry 3.1 the development of trading services of e-commerce 3.1.1 overview of the development of e-commerce service industry in 2011 3.1.3 the development of online retail services 3.1.4 development of other online retail service platforms 3.2 the development of e-commerce supporting service 3.2.1 the development of electronic payment service industry 3.2.2 the development of e-commerce logistics and distribution services 3.2.3 development of e-commerce authentication service business 3.2.4 development of e-commerce data services 3.3 development of e-commerce derivative services 3.3.1 development of e-commerce operation service industry 3.3.2 development of other e-commerce derivative services 3.4 e-commerce and starting one’s own businesschapter 4 application of e-commerce in china 4.1 e-commerce application in industry 4.1.1 large and medium-sized enterprises’ e-commerce 4.1.2 e-commerce in small and medium enterprises (sme) 4.2 e-commerce application in agriculture 4.2.1 accelerating agricultural information infrastructure construction 4.2.2 launch of pilot project of rural information demonstration bases 4.2.3 the rapid but unbalanced development of e-marketing for agricultural products 4.2.4 e-commerce of agricultural materials developing rapidly 4.2.5 new exploration on patterns for agricultural e-commerce 4.3 application of e-commerce in circulation industry 4.3.1 e-commerce in the field of foreign trade 4.3.2 e-commerce in the retail field 4.4 application of e-commerce in financial industry 4.4.1 e-commerce of the banking industry 4.4.2 e-commerce of the insurance industry 4.5 application of e-commerce in other industries 4.5.1 electronic government procurement 4.5.2 e-commerce in transportation 4.5.3 e-commerce of postal industry 4.5.4 tourism e-commerce 4.5.5 online advertising 4.5.6 e-commerce in life and entertainment service industryappendix acatalogue summary of policies and regulations of e-commerce in china from 2011 to 2012appendix bpublished standards of e-commerce in china