![国际商务礼仪-英文版](http://image12.bookschina.com/2018/20181001/1/7887845.jpg)
包邮国际商务礼仪-英文版
![](http://o.bookschina.com/images/ling2.png?id=1)
- ISBN:9787302505938
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:217
- 出版时间:2018-07-01
- 条形码:9787302505938 ; 978-7-302-50593-8
本书特色
《国际商务礼仪(英文版)》系统地、全面地介绍了当今国际商务交往中必须具备的礼仪知识。本书以原版英文素材为基础进行改编,通过案例教学、核心词汇讲解、对话练习等模块的学习,提高学生的英语语言应用能力,培养他们的基本商务礼仪素养,锻炼他们的跨文化沟通能力,能帮助他们在未来的商务活动中取得成功。
内容简介
随着经济全球化的发展,国际商务合作越来越频繁,恰当得体的商务礼仪是确保商务活动顺利进行的重要一环。因此,国际商务礼仪也成为商务相关专业学生的必修课。本书吸收了国际商务礼仪理论和实践成果,从商务礼仪概要、商务形象礼仪、商务办公礼仪、商务通讯礼仪、商务谈判礼仪、商务休闲礼仪、跨文化商务礼仪、工作申请及面试礼仪八个方面,介绍了国际商务活动中的基本礼仪常识;选材新颖、语言地道、配套资源齐全,具有很强的实用性,既可以作为商务英语、翻译、国际商务、国际贸易等商务相关专业的教材,也可以供政府、企业相关部门的商务培训所用。
目录
Unit 1 Fundamentals of Business Etiquette 1
Lead-in .2
Reading .3
Text: Essentials of Business Etiquette .3
Business Etiquette Tips: Protocol of Introducing People 19
Situational Dialogue on Introduction Etiquette for First Meeting 20
Exercises 21
Business Etiquette Self-test .24
Unit 2 Business Image Etiquette 27
Lead-in 28
Reading .29
Text: Projecting a Trustworthy Business Image 29
Business Etiquette Tips: Protocol of Exchanging Business Card .47
Situational Dialogue on Image Etiquette for Dress Codes 48
Exercises 49
Business Image Etiquette Self-test 52
Contents
iv
国际商务礼仪(英文版)
Unit 3 Business Office Etiquette 55
Lead-in 56
Reading .57
Text: Overview of Offi ce Etiquette .57
Business Etiquette Tips: Small Talk 77
Situational Dialogue on Offi ce Elevator Etiquette 78
Exercises 79
Business Offi ce Etiquette Self-test 82
Unit 4 Business Telecommunication Etiquette . 85
Lead-in 86
Reading .87
Text: Business Telecommunication Etiquette .87
Business Etiquette Tips: Creating Proper Business E-mail Signatures .102
Situational Dialogue on Taking a Message .103
Exercises 104
Business Telecommunication Etiquette Self-test 107
Unit 5 Business Negotiating Etiquette . 109
Lead-in 110
Reading . 111
Text: Business Negotiating Etiquette 111
Business Etiquette Tips: Serving Food at a Negotiation Meeting .127
Situational Dialogue on Price Negotiation 128
Exercises 129
Business Negotiating Etiquette Self-test .131
v
Contents
Unit 6 Business Leisure Etiquette 135
Lead-in 136
Reading .137
Text: Overview of Leisure Etiquette .137
Business Etiquette Tips: Museum Etiquette 154
Situational Dialogue on Airport Etiquette .155
Exercises 155
Business Leisure Etiquette Self-test 158
Unit 7 Cross-cultural Business Etiquette .161
Lead-in 162
Reading .163
Text: Overview of Cross-cultural Business Etiquette .163
Business Etiquette Tips: Gift Giving .185
Situational Dialogue on Giving and Receiving Gifts 186
Exercises 187
Cross-cultural Business Etiquette Self-test .189
Unit 8 Job Application and Interview Etiquette .191
Lead-in 192
Reading .193
Text: Job Application and Interview Etiquette 193
Business Etiquette Tips: Golden Rules in a Job Interview 211
Situational Dialogue on Interview Etiquette .212
Exercises 213
Interview Etiquette Self-test .215
References .217
-
茅台为什么这么牛
¥12.5¥42.0 -
富爸爸穷爸爸
¥29.5¥89.0 -
底层逻辑:看清这个世界的底牌
¥34.8¥69.0 -
管理的常识
¥11.6¥26.8 -
图解博弈论
¥14.2¥38.0 -
投资人和你想的不一样
¥20.5¥65.0 -
理想书店(八品)
¥27.2¥79.5 -
故事力法则
¥20.2¥48.0 -
影响力
¥44.9¥79.9 -
文案高手
¥13.5¥36.0 -
哈佛风云录:从哈佛商学院看美国精英教育中的特权与野心
¥24.0¥69.8 -
活法-叁
¥15.3¥25.0 -
从零开始学理财
¥11.5¥38.0 -
富爸爸 穷爸爸 从小就学会像富人那样思考
¥17.1¥39.8 -
就业、利息和货币通论
¥25.5¥50.0 -
学会提问
¥16.4¥45.0 -
哈佛经典谈判术
¥59.0¥82.9 -
识人 用人 管人
¥14.2¥38.0 -
当体育遇上商业
¥15.5¥69.0 -
金字塔原理2(八品)
¥18.2¥49.0