国际商务案例阅读与写作

Chapter One E-commerce Ⅰ——Online Shopping
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on E-commerce
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Shopping

Chapter Two Eeommeree Ⅱ Mobile Payment
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Mobile Payment
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations about Shopping

Chapter Three Advertising
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Advertising
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Advertising

Chapter Four Marketing
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Marketing
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Marketing

Chapter Five Trade Fair
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Trade Fair
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations Used at the Trade Fair

Chapter Six Business Negotiation
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Business Negotiation
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Negotiation

Chapter Seven New Energy
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Tips about New Energy
Section Ⅳ Case Study
Section Ⅴ Further Reading
Section Ⅵ More Expressions and Sayings about New Energy

Chapter Eight Sharing Eeonomy
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Shared Economy
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Sharing Economy

Chapter Nine Hi-teeh Products
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Hi-tech Products
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Hi-tech Products

Chapter Ten The Belt and Road Initiative
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on the Belt and Road Initiative
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section VII More Expressions and Sayings about the Belt and Road Initiative