商务英语听说 上册

Unit 1 Career Plan and Preparation Section Ⅰ Lead-in Career Preparation for College Students: Work-based Learning Section Ⅱ Listening CLIP ONE How to Make a Career Plan CLIP TWO Career Plan Mistakes to Avoid Section Ⅲ Speaking The Clearest Path to a Career That's Right for You Section Ⅳ Further Learning Unit 2 Job Hunting Section Ⅰ Lead-in How to Apply for a Job Section Ⅱ Listening CLIP ONE Job Search Tips: Job Search Strategies and Tactics CLIP TWO How to Write a Great Two-page Resume Section Ⅲ Speaking / 15 Six Job Search Trends That Are Changing the Employment Game Section Ⅳ Further Learning Unit 3 Job Interview Section Ⅰ Lead-in Top Ten Job Interview Etiquette Tips Section Ⅱ Listening CLIP ONE How to Prepare for a Job Interview CLIP TWO Tips for Coping with Job Interview Anxiety Section Ⅲ Speaking Interview Question: "What Do People Most Often Criticize About You?" Section Ⅳ Further Learning Unit 4 Workplace Personality Section Ⅰ Lead-in Personality in the Workplace: Why It's Important & Five Tests to Measure It Section Ⅱ Listening CLIP ONE How Personality Affects Work Behavior CLIP TWO Personality Types in the Workplace Section Ⅲ Speaking / 31 Difficult Personalities at Work: Is It Me, or Them? Section Ⅳ Further Learning Unit 5 Creativity Section Ⅰ Lead-in What Is Creativity? Defining the Skill of the Future Section Ⅱ Listening CLIP ONE The Importance of Creativity in Business CLIP TWO How to Foster Creativity Within Your Organization Section Ⅲ Speaking Understanding the Psychology of Creativity Section Ⅳ Further Learning Unit 6 Teamwork Section Ⅰ Lead-in Nine Tips for Better Teamwork Section Ⅱ Listening CLIP ONE Ten Tips for Quality Teamwork CLIP TWO Important Teamwork Skills That Employers Value Section Ⅲ Speaking Five Stages of Team Development Section Ⅳ Further Learning Unit 7 Time Management Section Ⅰ Lead-in Time Management Section Ⅱ Listening/52 CLIP ONE How to Find Time for Yourself CLIP TWO Six Ways to Find More Time in a Busy Schedule Section Ⅲ Speaking Time Management Tips and Tricks Section Ⅳ Further Learning Unit 8 Business Etiquette Section Ⅰ Lead-in Four Reasons Why Business Etiquette Is Essential Section Ⅱ Listening CLIP ONE What Is Proper Business Etiquette? CLIP TWO International Etiquette for Business People Section Ⅲ Speaking International Dining Etiquette Section Ⅳ Further Learning Unit 9 Leadership Section Ⅰ Lead-in Top Ten Leadership Skills Section Ⅱ Listening CLIP ONE Want to Be a Better Business Leader? Do These Five Things CLIP TWO Lewin's Leadership Styles Section Ⅲ Speaking The Great Man Theory of Leadership Section Ⅳ Further Learning Unit 10 Organizational Structure Section Ⅰ Lead-in Types of Organizational Structure Section Ⅱ Listening CLIP ONE Why Is an Organizational Structure Needed? CLIP TWO The Advantages of Having an Effective Organizational Structure Section Ⅲ Speaking Matrix Structure Section Ⅳ Further Learning Unit 11 Human Resources Section Ⅰ Lead-in How to Begin a Career in Human Resources Section Ⅱ Listening CLIP ONE Role of Human Resources in the Workplace CLIP TWO What Is Employee Training? Section Ⅲ Speaking Strategic Plan for Employee Compensation and Benefits Section Ⅳ Further Learning Unit 12 Sales and Marketing Section Ⅰ Lead-in The Difference Between Sales and Marketing Section Ⅱ Listening CLIP ONE Sales vs. Marketing: Difference Between Sales and Marketing CLIP TWO How to Prepare a Marketing Plan: The Marketing Plan Section of the Business Plan Section Ⅲ Speaking Sales: Creating a Selling Point for Your Products Section Ⅳ Further Learning Unit 13 Advertising Section Ⅰ Lead-in The Different Types of Advertising Methods Available to You Section Ⅱ Listening CLIP ONE What Is Industrial Advertising? CLIP TWO How to Create an Advertising Plan Section Ⅲ Speaking Advertising Ideas for Small Businesses Section Ⅳ Further Learning Unit 14 Corporate Culture Section Ⅰ Lead-in Corporate Culture Section Ⅱ Listening CLIP ONE Seven Reasons Why Organizational Culture Is Important CLIP TWO Building a Winning Company Culture Section Ⅲ Speaking Learning from Netflix: How to Build a Culture of Freedom and Responsibility / 109 Section Ⅳ Further Learning Unit 15 Brand Section Ⅰ Lead-in How to Develop a Brand Identity Section Ⅱ Listening CLIP ONE Picking the Best Brand Strategy CLIP TWO What's in a Trademark? Protecting Your Brand and Business Section Ⅲ Speaking Why Is Brand Management Key to Business Success? Section Ⅳ Further Learning Unit 16 Corporate Social Responsibility Section Ⅰ Lead-in What Is Corporate Social Responsibility? Section Ⅱ Listening CLIP ONE Corporate Social Responsibility CLIP TWO CSR at Emerson Section Ⅲ Speaking Why Does Corporate Social Responsibility Matter? Section Ⅳ Further Learning