工商管理英语

Unit 1
Text A Management
Text B Managerial Skills
Reading Material Fayol's Principles of Management
参考译文 管理

Unit 2
Text A Business Plan
Text B Five Ps For Strategy
Reading Material SWOT Analysis and Five Competitive Forces
参考译文 商业计划

Unit 3
Text A Human Resource Management
Text B The Nature of Motivation
Reading Material Who Appraises Performance?
参考译文 人力资源管理

Unit 4
Text A Marketing Management
Text B Marketing Management Philosophies
Reading Material Target Consumers
参考译文 市场营销管理

Unit 5
Text A Operations Management
Text B The Ever Changing World of Operations Management
Reading Material Manufacturing and Services： Differences and Similarities
参考译文 运营管理

Unit 6
Text A Logistic Management
Text A Logistical Integration Objectives
Reading Material Supply Chain Management
参考译文 物流管理

Unit 7
Text A Total Quality Management
Text B What is Six Sigma?
Reading Material International Quality Standards
参考译文 全面质量管理

Unit 8
Project Management
Text A Behavioral Aspect of Project Management
Text B Reading Material
Reading Material Project Management Tiers
参考译文 项目管理

Unit 9
Text A Financial Management
Text B Financial Accounting and Managerial Accounting
Reading Material The Six Most Important Ideas in Finance
参考译文 财务管理
……
Unit 10
附录 词汇总表