商务英语阅读(第1册)(第二版)(新视界商务英语系列教材)

Unit 1 Introduction to BusinessText A Motives and Functions of a BusinessText B America's Best Firms … and the Rest —New Winners and Losers Are Emerging after Three Turbulent YearsChinese Values阅读技巧提示Unit 2 Successful Business PeopleText A The Leadership Wisdom of Warren BuffettText B The Secrets of Highly Successful Young EntrepreneursChinese Values阅读技巧提示Unit 3 CompaniesText A Digital Power: How Big Tech Draws Its InfluenceText B Corporate Social Responsibility in China: Good for Business Is Good for UsChinese Values阅读技巧提示Unit 4 Employees Text A Be a Coach, Not a Boss: 5 Steps for Inspiring Employees to GreatnessText B Millennial Workers Force Factory Rethink in ChinaChinese Values阅读技巧提示Unit 5 ProductsText A What the Product IsText B The Name GameChinese Values阅读技巧提示Unit 6 MarketsText A Understanding MarketingText B Why Retailers Everywhere Should Look to ChinaChinese Values