商务英语函电实训

本书特色

《商务英语函电实训》是“十二五”规划商务英语高职高专系列教材。

内容简介

本书共分17个单元，**单元简要介绍外贸信函的基本要素、格式和写作技巧。第二至第十七单元讲授外贸进出口流程的主要环节：建立业务关系、资信查询、询盘与回复、促销、发盘与还盘、订购与确认订购、支付、包装、装运、保险、索赔、理赔及代理。每个单元由业务背景知识、写作技巧、实训指南、信函实例、课后习题五部分组成。业务背景知识部分介绍该类别信函的相关的业务背景知识，旨在使学生了解专业术语，运用相关知识得体地处理往来信函。信函实例部分提供四至六个典型范例，以往来信函贯穿各个业务环节，每例各有侧重，解决语言和业务知识上的难点。写作技巧部分涉猎范围很广，旨在使学生了解各类商务信函的写作模式。实训指南部分为该类信函的写作提供了丰富的且常用的术语及表达方式，供学生结合实际通过实践提高信函写作与业务操作技能。习题以情景写作、信函翻译等练习内容为主，巩固课堂所学知识。此外，为进一步加强学习者的专业语言基础，培养并提高学习者实际使用专业英语进行交，际的能力。书后还附有大量可操练的习题。

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相关资料

插图：Sample Letters: Establishing Business RelationsLetter 1Gentlemen:Your name and address have been given to us by the Commercial Counselor's Office of our Embassy in Pakistan. We are now writing to you in the hope of entering into business relations with you on the basis of equality and mutual benefit and exchanging what one has for what one needs. We are very well connected with all the major dealers of industrial products here, and feel sure we can sell large quantities of industrial goods if we can get your offers at competitive prices. We invite you to send us details and prices, possibly also samples, of such good as you would be interested in selling, and we shall gladly study the sales possibilities in our market. On the other hand, please favor us with a llst of those goodsyOu are interested in obtaining from us so that we might be able to quote on some and give you all the necessary information regarding supply possibilities We look forward to your favorable reply'.Yours faithfully