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- ISBN:9787568530880
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 开本:26cm
- 页数:233页
- 出版时间:2021-08-01
- 条形码:9787568530880 ; 978-7-5685-3088-0
内容简介
《世纪商务英语综合教程(专业篇Ⅰ第7版十二五职业教育国家规划教材)》围绕微观商务话题展开,涉及市场营销、客服、广告、人力资源、保险、商务交际等常规话题,还有共享经济、物联网和**商业模式等时尚话题。全书共10个单元,围绕交际技巧、语言知识、商务实践这三大功能设计了6个版块,本教材贴合时代发展,知识内容新颖丰富。
目录
Unit 1 Marketing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 2 Insurance
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 3 Customer Service
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 4 Online Advertising
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 5 Human Resources
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Nuit 6 Sharing Economy
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 7 Intercultural Business Communication
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 8 International Retailing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 9 The Internet of Things
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
Unit 10 New Business Types
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-life Practice
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