外贸函电实操

本书特色

本书在编写思路上较同类教材有较大的突破，按照外贸业务的寻常过程进行单元的编排，开篇即引入企业实际案例，旨在培养学生把外贸英语函电写作融入常见业务案例的实践操作能力。全书共分为五个单元，分别为寻找客户、签订合同、出口产品、处理争端和指定代理。五大单元学习的内容呈递进关系，难度逐步增加，涉及的外贸业务从初级到高端。

内容简介

本书共分五个单元，主要内容如下：**单元为寻找客户，包括建交、询盘和报盘；第二单元为签订合同，涉及建交、询盘和报盘、还盘和接受、签订销售合同；第三单元为出口产品，涵盖询盘和报盘、接受、付款、装运、寄装船单据；第四单元为处理争端，涉及包装、装运、保险、索赔和仲裁；第五单元为指定代理，包括交易回顾、代理、总代理协议。书后附录汇集了常用外贸词汇、世界主要港口、常见合同协议、相关单证等。
每一单元开头均设置了情境案例，单元内容围绕此案例展开，目的是把英语函电教学融入具体的外贸业务之中，藉以培养学生的实务操作能力。单元后有注释、重点词汇和短语、句型和练习。
本书可作为高职高专国际经济与贸易、国际商务、商务英语等专业的教材，也可供社会相关人士自学及外贸从业人员参阅。

节选

相关资料

插图：First of all, make ure that your letter is so clear that it cannot be misunderstood.A point that is ambiguous in a letter will cause trouble to both sides, and furtherexchange of letters for explanation will become inevitable, thus time will be lost.Next, when you are sure about what you want to say, say it in plain, simple words.Good, straightforward and simple English is what is needed for business letters.A letter can be made clearer, easier to read and more attractive to look at bycareful paragraphing. A paragraph for each point is a good rule.A concise letter is not necessarily a short one. Sometimes a letter deeling perhapswith a multiplicity of matters cannot avoid being long. If conciseness conflicts withcourtesy, then make a little sacrifice of conciseness. Generaily speaking, you will gainin clearness and conciseness by writing short sentences rather than long ones.