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  • ISBN:9787544646666
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:28cm
  • 页数:285页
  • 出版时间:2017-05-01
  • 条形码:9787544646666 ; 978-7-5446-4666-6

内容简介

本书以现代外语教育理念和教材设计理论为指导, 结合商务英语语言和教学特点, 融合多年商务英语教学实践, 由国内外知名外语教学专家和长期从事商务英语教学和实践的教授共同参与, 联袂打造。强调打好扎实语言基本功, 兼顾商务专业素质与人文素养同步提升。注重思维能力、创新能力和跨文化交际能力培养。本册是《国际商业伦理简明教程》。

目录

Chapter 1 Why Ethics Matter Chapter 2 Are Ethics Culturally Based? Chapter 3 The Costs to Individuals, Companies and Society Chapter 4 Does Virtue Pay? Chapter 5 Codifying Business Ethics Chapter 6 Ethics and the Boardroom Chapter 7 Shareholder Activism:Keeping Corporations on Their Ethical Toes Chapter 8 Socially Responsible Investing:A New Trend Where Ethics Do Matter Chapter 9 The Personal Ethics Battle Chapter 10 Building an Effective Corporate Ethics Code Chapter 11 Managing an International Corporate Ethics Program Chapter 12 Business/Corporate Intelligence and Ethics:Temptation Abounds Chapter 13 E-ethics: Making It Up As They Go Along Chapter 14 Global Bribery and Corruption —— How Much for Your Ethics? Chapter 15 Case Studies: Personal Decisions Appendix 1 Glossary Appendix 2 Researching Business Ethics Resources Appendix 3 Key
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