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包邮电子商务 中国视角 第3版
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- ISBN:9787542968944
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:496
- 出版时间:2021-07-01
- 条形码:9787542968944 ; 978-7-5429-6894-4
本书特色
本书主要内容包括认识电子商务、电子商务发展战略、网络技术基础、电子商务网站建设、网络商务信息的收集与整理、网络交易行为、网络营销策略、网络促销、电子商务专项应用标准、电子支付、电子商务物流、电子商务安全管理等章节。
内容简介
本书主要内容包括认识电子商务、电子商务发展战略、网络技术基础、电子商务网站建设、网络商务信息的收集与整理、网络交易行为、网络营销策略、网络促销、电子商务专项应用标准、电子支付、电子商务物流、电子商务安全管理等章节。
目录
Chapter 1 Introduction to E-commerce
1.1 E-commerce Development: Past, Present and Future
1.2 Concept and Classification of E-commerce
1.3 Basic Program Pattern of E-commerce
1.4 Impact and Role of E-commerce in the Modern Economy
References
Chapter 2 Development Strategy of E-commerce
2.1 Development Strategy of E-commerce and Internet Thinking
2.2 The Environment of E-commerce Development
2.3 Government Development Strategy of E-commerce
2.4 E-commerce Strategy of Enterprise
References
Chapter 3 E-commerce Technology Foundation
3.1 The Conception and Composition of Internet
3.2 Common Internet Service
3.3 TCP/IP
3.4 Application and Management of Domain Name
References
Chapter 4 E-commerce Website Construction
4.1 The General Design
4.2 Software and Hardware for Website Design
4.3 Website Content Construction
4.4 Investment Budget on Website
References
Chapter 5 Internet Trading Behavior
5.1 Overview of Internet Trading Behavior
5.2 Purchasing Behavior of Internet Consumers
5.3 Online Trading Behavior of enterprises on the Internet
5.4 E-government Procurement
References
Chapter 6 E-marketing Tactics
6.1 Segmentation of E-marketing
6.2 Target Market Positioning
6.3 Branding Tactics of E-Marketing
6.4 Pricing Tactics in E-marketing
6.5 Channel Tactics of E-marketing
6.6 E-marketing Service Tactics
6.7 The Market Expansion Tactics of E-marketing
References
Chapter 7 Online Promotion
7.1 Concept, Classification and Functionality of Online Promotion
7.2 Implementation Procedure of Online Promotion
7.3 Online Advertising Promotion
7.4 Website Promotion
7.5 The Store Promotion on Third-party Trading Platform
7.6 New Ways of Online Promotion
References
Chapter 8 Electronic Payment
8.1 The Traditional Mode of Payment
8.2 Electronic Payment
8.3 Two International Security Protocols in Electronic Payment Systems
8.4 Electronic Banking
8.5 The Non-financial institution Payment
8.6 To Strengthen Guidance, and Promote the Rapid Development of Electronic Payment in China
References
Chapter 9 E-commerce Logistics
9.1 Overview of E-commerce Logistics
9 2 E-commerce Logistics Model
9 3 E-commerce Logistics Technology
9 4 The Internet of Things
References
Chapter 10 Security Management in Network Transactions
10.1 Fundamental Ways in Analyzing the Risks and Administration in Network Transactions
10 2 Client Authentication Technology
10.3 Preventing Intrusion by Hackers
10.4 The Safety Management System of the Network Trading
10.5 Legal Protection of E-commerce Transaction Security
References
Chapter 11 New Areas of E-commerce
11.1 Cross-border E-commerce
11.2 Mobile E-commerce
11 3 Social E-commerce
11 4 Community E-commerce
References
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